Currently, I work at Minute Media, specializing in B2B products and SaS systems. With an academic background in Psychology and Human-Computer Interaction (HCI).

My core strengths are business sense, and the ability to bridge real user needs with product goals. I believe good design starts with listening – not only to users, but also to the people building with them – so I aim to be involved in the discovery phase as much as in the design itself.

I enjoy real design challenges – the kind that don’t have a single “right” answer – and approach them with curiosity, research, iteration, and collaboration.

I moved to Israel from Argentina as a kid, but never left my roots behind – especially not when there are 🥟empanadas, 🍪alfajores, or anything involving 🍮dulce de leche on the table (seriously, try it on toast). In recent years, I have been living in Tel Aviv. Outside of work, you’ll likely find me 🏊🏻‍♂️swimming.